Years and years of daydreaming led up to the launch of Riice in 2020, a moment in time when we all craved simple joys, while they were especially hard to find. Inspired by and designed for joy, Riice pieces aim to put a smile on your face and those around you.
Pieces are inspired by simple pleasures like flowers, confetti, candy and colors, as a reminder that happiness is in the little things, and to bring you a bit of joy each time you look at them.
All pieces are designed with two rules in mind: does it spark joy, and is it unique? What we wear is a reflection of who we are, it's personal, sentimental, and intimate, and expressing our individuality deserves items that are made and designed thoughtfully.
When it comes to style there are no rules, so you do you, and remember: happiness never goes out of style.